Like you, we learn something every day. So we thought it would be helpful (or at least somewhat interesting) to write down some things we learn form working with clients on their strategy, design projects and marketing programs and campaigns.
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3 Things Social Is Not
Carlo 01-30-12List upon list upon list attempt to define what social media is. It's a never-ending quest to provide definitions of the new media, and for good reason - to make sure social media gets a line item on the annual budget, or to convince the C-Suite that customer engagement is everyone's responsibility. Here's another list - of what I think social media is not. Where social media is concerned, many of us are still searching for the edges, finding new angles and corners, drawing the blueprint as…
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Eight Ways Consumers Benefit From Social Media
Linda Jellison 01-30-12I’ve read articles about the “me” in social media, how companies can benefit from social media, who should be responsible for social media, and why companies should participate in social media. But what does this all mean to you, the average consumer? Since I’ve had several conversations with people about this, and from both a consumer and a business perspective, I think I can make some sense of it. By now I would assume that a good portion of the consumer population has heard of …
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Email Marketing Best Practices
Linda Jellison 05-08-12There are those who say email is no longer relevant with the increasing use of social media and other forms of communication. But for the minimal cost of sending emails to your existing customers, it is a great way to engage with them and generate traffic to your website. Below are tried & true tips to make your email marketing efforts worthwhile. List building (the “who”) Utilizing your existing customer base to drive business is a great starting point for email marketing. Be sure to…
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Facebook: The Basics
Linda Jellison 02-29-12Just as you wouldn’t hang a sign outside your business or store and expect customers to automatically begin streaming in, the same applies to your Facebook presence. Its mere existence does not result in customer engagement.&n o how do you get them to not only click that “Like” button, but engage in conversations on your company page? Have a strategy. Before you set up your virtual real estate on Facebook, you need to decide what your objectives are. This should be about more than increa…
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Featured Client: Pioneer Chiropractic
Linda Jellison 05-08-12Challenge:Pioneer Chiropractic needed a refresh to their website that incorporated both a fresh site architecture to provide excellent user navigation and SEO integration, as well as a professional aesthetic that set them apart from their competition. Design approach:Focus on thoughtful and succinct presentation of information, focusing on communicating to unfamiliar or low-expertise users the main concepts and differentiators of Pioneer’s services from a glance. Use navigation structu…
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Five Ways To Engage Your LinkedIn Audience
Mike Russell 04-17-12People come to your LinkedIn profile for a variety of reasons. Some are looking to trust you. These ‘info seekers’ want to know about your experience, successes, and accomplishments. Once they see your credentials, they’re happy. Others are looking to like you. They want to know that they can work with you. For this group, your credentials play second fiddle. Your profile can appeal to both groups. Write a summary statement that builds likeability. For those readers wanting an emotional…
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Keep it Simple, Keep it Real
Andrew 01-30-12Speak Simply with your brand. Your brand speaks about you and your company much in the way your attire does: You catch a person's glance, and within moments it has spoken volumes about you. A myriad of judgments are made in that instant, before you can even introduce yourself properly. Using this as a business analogy, you might expect me to extol the value of tailoring your appearance, i.e. your brand, towards catching as many eyes as possible. But the fact of the matter is that a flashy pie…
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Networking The Old Fashioned Way: Do's & Dont's
Carin Pike 04-17-12We spend most of our day networking online, on behalf of our clients and to drive our own business. As a matter of fact, our March Hive C3 Seminar focused on professional networking using LinkedIn. We're a digital marketing company and that's part of our DNA. But don't let that fool you - we still do a ton of face-to-face networking. Why? Because people do business with people they like and people they trust. And nothing - I repeat, nothing - can replace the value of face-to-face interaction whe…
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Strategy Chat: About Positioning Statements
Carlo Delumpa 01-30-12I tend to want to lead with design. It's the fun, sexy part of web and interactive development, where creativity and idea-generation abound, unconstrained by the logical realities of programming and development. Design is what makes the web world go 'round; after all, great design really is the underpinning of great online and interactive development, right? Wrong. There's actually a step that comes before design, even before a creative brief or a project objective. Some people call it a v…
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The Logo Design Process - from Sketch to Final
Andrew 03-07-12The Logo Design Process – from Sketch to Final Client: Juneau Adventures The logo design process can be one of the most fascinating aspects of graphic design and branding work.&n racing the origins of a well-made logo will surprise anyone unfamiliar with the process: The seemingly simple execution of a solid logo often requires much more time and effort than may appear on the surface. Take a look behind the scenes, and you’ll see piles of sketches, color palettes, unused proposals, and…
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The Medium Is Simply The Medium
Carlo Delumpa 04-17-12Summary: Social media is about listening for what value customers want to receive, then delivering it consistently. Without value, all your social media efforts are just empty signals. A friend of mine once asked me "is there a particular type of company for which social media would be a complete waste of time?" Here's why that was a good question; because despite the fact that I am a true believer in the potential of social media, I am an even greater believer in value creation. People te…
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Why We Love MailChimp
Linda Jellison 02-01-12Why we love Mailchimp Yes, their mascot is really stinkin’ cute. And yes, they like to crack jokes during their video tutorials. But you wanna know why we love
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