You're probably spending most of your time running your business.
Or meeting with customers. Or doing things that aren't web-related. That's why we do more than awesome web sites. We help you keep doing what you're doing and do that online.
We take the time to understand your business, your customers and your industry so we can be your partner, not just your vendor. So you can call on us for all things great and small in the wide world of web marketing. So you can focus on your business.
SEO? Check. E-mail marketing? Check. Social Media? Check.
We have a relentless focus on results so you can focus on running your business.
That's the Hive difference. Call us today at (866) 707-HIVE to find out how we can help you.
At Hive, we keep strategy simple.
It's about: 1) making you money, 2) saving you money and/or 3) making better products and services. Because you're not in this for kicks. Your online presence must yield results. Here's how we can help:
Online Business Model Generation
The starting point for any good online business strategy is to have a clear definition of your online business model. We create a framework that quickly and clearly illustrates revenue and cost drivers in a digital context. You come away with a roadmap that sets the direction for your online strategy.
Strategy Planning
We work with you to identify goals and online initiatives for each of your selected customer segments. Our process makes sure we're getting the important things right, namely audiences, online channels and functionality. The result is a playbook that's custom-fit to your business, actionable and measureable.
Technology Selection
Lots of folks skip right to this step. We don't. Why? Because as sexy as technology can be, we know that without a strong strategy or it will flop like a beached whale. We use your strategy to guide technology selection, giving you the biggest bang for your buck. Let us wear the propeller hat to save you time and money.
Online Marketing Consulting
Marketing and IT staffs love working with us - we translate biz and tech talk to get everyone on the same page. Our approach to consulting is like everything else - simple and effective conversations focused on results. We don't have all the answers - after all, you're the expert on your business. We are, however, great listeners.
Think about a website you really like - in fact go there now and come back
Back already? What did you see...nice colors...stunning imagery..things that move? There's a lot that goes into making that happen. Here are some of the things we do to make your web dreams come true:
Design Planning
Whether you're starting from scratch or redesigning an existing website, the process can seem overwhelming. Our structured approach guides and frames idea generation and implementation, ensuring that your strategy is driving key design decisions. We keep things creative while focusing on driving results.
Information Architecture
You need to get your visitors from point a to point b in the shortest number of clicks. The trick is that point a and point b are different for everyone. We help you define the most efficient site, page and content structure, as well as labels, icons and other visual cues to assist site visitors on their journey.
Copywriting and Artwork
Now we're getting into the really fun stuff. We work with you to develop a conversational tone and style, as well as a graphics system, that makes your personality shine for the entire world (wide web) to see. Already have lots of copy and graphics? No problem. We can refit the pieces to your new design.
Photography
From product photography to corporate portraiture to environmental and architectural imagery to events and meetings. Point us at a subject and get out of the way. We can shoot on location, in a studio or in your garage. We're over-obsessive about imagery - in a good way. After all, a picture is worth a thousand words.
Development
The Dude (The Big Lebowski) had his beloved rug that "held the place together". We geeks have programming platforms that bring your content and design elements together. We deal mostly with open source platforms to help you keep your costs down. Or we can deal with the other stuff. Either way, "the dude(s) abide".
Testing and Release Management
Years of working with corporate IT have taught us one important lesson - we will release no site before its time. We thoroughly test your website, and only when it has survived our gauntlet will we move it to production. Once live, we'll stay on top of its care and feeding. After all, it's y/our baby! :)
If something is worth doing, it's worth doing right.
We're a full-service digital marketing agency that's not afraid to stick our necks out to do the right thing by our clients. Here are some examples of stuff we get to do for our clients:
Search Marketing
You know the old adage, "...if a tree falls in the woods..." Your website is kinda like that - you need people around to witness your cyber-awesomeness. We do everything from keyword research to content optimization to pay-per-click campaigns to make your website a bustling boom town. SEO is "table stakes"; let us help you up the ante.
Social Marketing
Done right, social marketing can help you 1) find customers, 2) get them to your website, and 3) move them through your sales funnel. It's all about creating and sharing valuable stuff to build networks of people who care about what you do. We help you get the right stuff to the right audience at the right time.
E-Mail Marketing
Who said email is dead? Whatever. According to recent market research* web design and email marketing are the #1 and #2 online marketing spends for small businesses in 2010-11. We help you plan and implement email campaigns, clean up and manage your mailing lists and design your mailer to match your website.
E-Commerce
The good news is that it's easier than ever to integrate e-commerce functionality into your existing website. We make sure your online sales motion gets customers to your "thank you for purchasing" page with the least amount of clicks. We help you keep customers in the pipeline by understanding and controlling abandon rates.
Monitoring, Measurement and Analytics
It's true - you can't improve what you don't measure. Need to estimate ROI on your last email campaign? Did your redesign increase site traffic? How much should you bid for a set of keywords? You need good data, solid analysis and most importantly, insightful interpretation. We're not shy about sharing our recommendations either.
